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Compare the reports
Each report answers a fixed set of main questions, each with its own sub-questions. Click a report to see all the questions and add it to your cart.
SEO and AI search
| Report | 1First impression | 2Brand and promise | 3Customer journey | 4Trust and terms | 5Visibility | 6Product and service information | 7Mobile and accessibility | 8Measurement and technology |
|---|---|---|---|---|---|---|---|---|
| The whole picture | ||||||||
| The Success Report | ||||||||
| Tailored Report | ||||||||
| Your website | ||||||||
| Overview Report | ||||||||
| The Customer Journey | ||||||||
| Six-month follow-up | ||||||||
| Product Analysis | ||||||||
| Product Analysis | ||||||||
| Visibility | ||||||||
| The Visibility Report | ||||||||
| SEO Report | ||||||||
| AI Visibility Report | ||||||||
| Competitor Analysis | ||||||||
| Identify Your Competitors | ||||||||
| Competitor Analysis | ||||||||
| Range and Pricing | ||||||||
| Before a deal | ||||||||
| Customer Analysis Before a Meeting | ||||||||
| Company Analysis Before an Acquisition | ||||||||
| Growth and operations | ||||||||
| Digitalisation and Automation | ||||||||
| Reviews and Reputation | ||||||||
| Recruitment and Employer Brand | ||||||||
Competitor package
Who you compete with, how you measure up and where your prices sit.
Identify Your Competitors + Competitor Analysis + Range and Pricing
Growth package
Can customers find you, and do they buy when they arrive? Your visibility in Google and AI, and the whole way to the purchase.
The Customer Journey + The Visibility Report
E-commerce package
Where customers drop off on the way and which products need a lift.
The Customer Journey + Product Analysis
Ready-made tools give you a technical checklist. You get that from us too, as an appendix. What we add on top is what decides the business.
What is costing you customers and money
We show what matters for the business and the order to tackle it in. A prioritised plan instead of a long list.
Real tests instead of guesswork
We ask your customers' questions in ChatGPT, Google's AI answers, Gemini and Perplexity. We test the path to purchase on the site, just as your customers would.
The whole picture
The whole site, beyond the home page. Legal risks that can become expensive. The competitors your customers compare you with.
Evidence and follow-up
Every finding has evidence. After six months we measure the same things again, so you can see what happened.
Each sub-question is answered Yes, Partly or No against written criteria. The share of points met gives each area a percentage and a score. The index is the weighted average of the areas. The same five levels apply to both the areas and the index.
85–100
Score 5 · Success
The site does its job. Fine-tune and measure.
70–84
Score 4 · On the way
The foundation holds. A few clear improvements will have a big effect.
50–69
Score 3 · Uneven
Customers have to work for it. Fix the critical points first.
30–49
Score 2 · Holding the business back
The site is costing you customers. Reprioritise.
0–29
Score 1 · Critical
The site stands in the way of the business. Start with the basics.